What are things to look for in good companies other than brand name? With a culture that is moving a million miles per hour, sometimes all we as the consumer can do catch a fleeting glimpse of a company name.
The thing is, though, that a good company is more than just advertisement fodder. Taking a casual look at various global publications and their “great companies” lists lets you realize just how many good companies exist that don’t necessarily rely on a brand name alone.
Here are five characteristics that underscore what being a “good company” means:
1. In many cases, a good company has been in business for a number of years. This usually means decades, and in some instances, centuries. Through the trials & tribulations of uncertain times, war, and financial uncertainty, these companies have stood strong and made it through.
2. The company has a stellar reputation built on product consistency. When consumers become familiar with a company’s product, they expect the product to be the same way at all times. This consistency creates a reputation among consumers of quality control and attention to detail.
3. Good companies understand their audience and provide a product that addresses their wants and needs. These companies accept feedback from consumers and, in turn, use it to develop a product. As consumers see their ideas being heard and implemented, customer satisfaction goes up, buoying the company’s already solid reputation.
4. No good company would be complete without a satisfied workforce. Employee satisfaction is vital to making any company great. Whether it’s flexible work schedules, room for professional growth, competitive benefits, or job security, a good company takes care of its employees. This leads to lower employee turnover, which then leads to greater consistency in how a product is produced, marketed, and maintained.
5. Ultimately, a good company is unique and provides something unique to consumers. They stand out from the crowd, and they appeal to the masses in a way that endears them to those who want something different. This identity creates a culture of innovation, which keeps ideas moving forward, all while still maintaining the characteristics of a good company that keeps it strong over time.
Visit the BBB of Fort Worth today for things to look for in good companies other than brand name.
Things To Look For In Good Companies 2016 